Creative Approach: Trend
Aligning our campaign message with a well know slang, Japa. We were able to connect with our TA and quickly become the subject of conversation.
Idea & Execution: Team
Role: Creative lead
Brief: Prime Video Launch
Brief: Displace cash, introduce and position Visa Contactless Card as the better way to pay.
Solution: As the payment solutions leader in Ghana, we launched the ‘Pay Like a Pro’ campaign to introduce Visa Contactless cards as the better, faster, and more secure way of making payments.
Leveraging our ambassador Didier Drogba, a Pro at the most beloved sport in West Africa, as the face of our campaign, we drove home our message and educated Ghanaians on the use and benefits of Visa Contactless cards via our social media platforms.
We partnered with banks in Ghana, deployed our message through them across over 2000 branches, and spread the word to more Ghanaians through TV interviews, digital & press articles, blogs, radio, and other avenues.
Idea & Execution: Team
Role: Creative lead
Brief: Visa Contactless music Video
Execution: Team
Role: Creative lead
We approached the launch of the Oppo A96 not merely as a new mobile device but as an ideal selection for individuals who want the best and prioritize making a positive impression in any environment they enter.
Execution: Team
Role: Creative lead/ Co-director
Brief: Children’s Day for Royco, a seasoning cube brand
Creative Approach:
In the early 1990s, outdoor play was a fundamental aspect of childhood experiences in Nigeria. A prominent game during this period was known as “Mommy and Daddy,” in which children emulated adult activities, particularly those related to cooking. To enhance this role-playing activity, children utilized bottle corks as makeshift pots, mashed leaves as food, and sticks as firewood. This nostalgic reflection resonates with millennial audiences, effectively creating an immediate connection.
The advertisement resonated deeply with the audience, ultimately resulting in the receipt of a Gold advertising award at the LAIF Awards.
Idea & Execution: Tolulope Bamgbose
Brief: International Women’s Day
Creative Approach: Misdirection
The objective of my work was to present a reflective examination of the readers’ emotions and perspectives. As readers engage with the narrative, they may approach it with specific expectations. Depending on their individual preconceptions as they read, the message at the end might apply to them.
Idea & Copy: Tolulope Bamgbose
Brief: Communicate MTN CarFi Stick, a wireless gadget designed to provide internet access for motor vehicles.
Creative Approach: Combination
This approach employs a combinatorial technique that integrates two essential components associated with the product and its functionality: a vehicle and a Wi-Fi symbol. This fusion is designed to visually narrate the product's story, highlighting the concept of providing Wi-Fi connectivity for automobiles.
Idea: Tolulope Bamgbose
3D: @Torkuma(instagram)
Brief: Bleach for whites
Creative Approach: Exaggeration
Here we explored the exaggerated effect of bleach on whites. We posed the question, "How can we represent the extreme brightness of an outfit when freed from the constraints of reality?" The conclusion suggests that the level of whiteness achieved could be so intense that even the embodiment of darkness would find it unapproachable.
Project Partner Tobi Williams @pinkybeckley
3D: Tolulope Bamgbose
Brief: Halloween ad for WWF(World Wildlife Fund)
Creative Approach: Anthropomorphism
During Halloween, individuals adorn themselves in costumes representing various monsters and popular culture characters.
If endangered species were able to select their own disguises to reflect what they perceive as menacing, the outcomes would be intriguing.
Human activities have significantly contributed to the endangerment of numerous species, thus positioning humans as the very monsters in this context.
Ideas & 3D: Tolulope Bamgbose
Brief: Blood donation drive for World Blood Donor Day.
Creative Approach: Pun/Literal
The phrase “It is in your hand” possesses dual interpretations: the first signifies an individual’s responsibility and capacity to save lives through blood donation, while the second stands as a straightforward assertion that the solution lies within the blood drawn from one’s hand.
Idea/Art/Headline: Tolulope Bamgbose
Brief: Blood donation drive for World Blood Donor Day.
Creative Approach: Pun
Nigeria is a nation marked by strong religious values and a substantial Christian demographic.
During the Easter season, a blood drive was conducted, providing an opportunity to craft a blood donation message tailored for the Christian audience. A widely recognized song among Christians contains the lyric, "There is power in the blood of Jesus," which signifies the transformative power of Jesus' sacrificed blood to redeem souls from sin. This well-known phrase was creatively reinterpreted in this context to emphasize the audience's ability to save lives through the donation of their own blood.
Idea/Art/Headline: Tolulope Bamgbose
Brief: Bill and & Melinda Gates foundation, Raise awareness and support for disease alleviation in children via vaccines.
Creative Approach: Anthropomorphism
The statement, “Children eventually outgrow the need for toys,” served as a foundational insight. Building upon this notion, we explored the implications of a child passing away before reaching the age at which they would naturally outgrow their toys.
We subsequently reframed this perspective from the vantage point of the toys, specifically a teddy bear, thus portraying a scenario in which a toy mourns the loss of its owner and companion.
Art: Tolulope Bamgbose
Idea/Copy: Ayo Moore & Tolulope Bamgbose
Brief: DDB Lagos, self promo ad to communicate the agencies ethos of co-creation.
Creative Approach: Metaphor/Combination
The metaphor of sperm and egg was employed to convey the concept of co-creation, illustrating the union of two elements to produce something novel. This metaphorical idea was visually integrated with the DDB logo, which comprises a yellow circle encompassing a black circle.
Idea & Art: Tolulope Bamgbose
Brief: Teeth whitening toothpaste (non-client brief)
Creative Approach: Exaggeration
This approach exaggerates the effect of a teeth whitening toothpaste that demonstrates remarkable efficacy, ensuring that long after the individual’s death and subsequent decay, the individual’s teeth remain in pristine condition.
Idea & Art: Tolulope Bamgbose
Brief: Powermatic, A device that protects your electronics from power surges.
Creative Approach: Anthropomorphism
The phrase "...has died" is a commonly used expression in Nigeria that refers to electronic devices that have either run out of battery power or have become damaged. For example, one might say, "My phone has died" when the battery reaches zero, or "My TV has died" when it is damaged and no longer operational.
Drawing from this cultural insight and employing the technique of anthropomorphizing the failure of an electronic device—particularly one that has suffered from a power surge—I developed a poster that resembles an obituary for a "deceased" appliance.
Idea/Art: Tolulope Bamgbose
Copy: Folake ‘Steaze’ Johnson
Brief: World Condom day
Creative Approach: Pun
The local phrase “I cannot come and kill myself,” commonly used to express a carefree and resigned attitude toward one’s fate, was employed to underscore the importance of a cautious approach in order to prevent sexually transmitted diseases and unplanned pregnancies.
Art: Tolulope Bamgbose
Copy: Tolulope Bamgbose/Anthony Ekun
